Industrial Automation Blogosphere Growing Despite Lurking And No Commenting - By N.L. Belardes
There sure are a lot of automation-related blogs out there these days. Great to see the old timers of the industrial automation blog world are still working hard: Gary Mintchell, Jim Cahill, Carl Henning, Walt Boyes and Eric Murphy.
But still not a lot of blog commenting going on. That means a lot of lurking, a lot of reading, a lot of checking out the voices in the automation community scene without having to engage in actual public conversation online.
It's an interesting business, automation. Everyone wants to be talked about--got products to sell, but not many believe in radical transparency: just talking honestly about product and business and letting others see you talk.
Most companies just want to smear marketing gibberish online. I like real conversations.
I wasn't surprised to read on Mintchell's Feed Forward a real conversation about the possibility of Rockwell being sold. What surprised me at first was the lack of comments about a $5 billion company selling for $15 billion. But then I reminded myself of the un-public nature of the automation business. Deals done behind closed doors. And a fear of radical transparency, a new way of marketing via blogging.
Yet there are more automation blogs out there in the blogosphere. Just look at Mintchell's blog roll. It's growing.
But still not a lot of blog commenting going on. That means a lot of lurking, a lot of reading, a lot of checking out the voices in the automation community scene without having to engage in actual public conversation online.
It's an interesting business, automation. Everyone wants to be talked about--got products to sell, but not many believe in radical transparency: just talking honestly about product and business and letting others see you talk.
Most companies just want to smear marketing gibberish online. I like real conversations.
I wasn't surprised to read on Mintchell's Feed Forward a real conversation about the possibility of Rockwell being sold. What surprised me at first was the lack of comments about a $5 billion company selling for $15 billion. But then I reminded myself of the un-public nature of the automation business. Deals done behind closed doors. And a fear of radical transparency, a new way of marketing via blogging.
Yet there are more automation blogs out there in the blogosphere. Just look at Mintchell's blog roll. It's growing.
Labels: industrial automation blog, marketing, Rockwell Automation, selling wireless product
